Meet "Vinted Math" and the smarter way to shop

Resale platform Vinted recently coined the term "Vinted Math" to describe a shift in how people think about clothing. Nine in ten UK buyers now check resale platforms before buying new, and 35% say they think about the resale value of an item before they purchase it. People aren't just shopping - they're investing.

On average, buyers spend 72% less buying secondhand versus the original retail price. For South Asian occasion wear - think embroidered lehengas, silk sarees, heavily worked sherwanis - that saving is enormous! These are pieces that can retail for hundreds, sometimes thousands of pounds, worn once or twice, then sit unworn in a wardrobe.

The gap in the market

There are approximately 5 million people of South Asian heritage in the UK, all navigating a wardrobe that straddles two worlds and a fashion market that's never truly served them. The UK ethnic wear market is projected to reach over $3 billion by 2035, yet there's been nowhere dedicated to buy and sell these pieces secondhand.

That's the gap The Tejori Marketplace was built to fill.

Wear it. Love it. Pass it on.

South Asian clothing is made to last. A quality saree or a beautifully embroidered kurta doesn't lose its magic after one wedding. Over half of resale sellers say they now take better care of their belongings because they know they can resell them later and that mindset fits perfectly with how we've always treated our clothes. With intention, with care, with meaning.

Tejori is where those pieces find their next chapter.

The future is circular and it looks beautiful in South Asian print

By 2029, secondhand is forecast to account for around 10% of all UK online fashion spend. The resale boom isn't a trend. It's a permanent shift in how we value what we own.

South Asian fashion deserves its place in that conversation. Tejori is here to make it happen.

Ready to clear your wardrobe or find your next favourite piece? Join The Tejori Marketplace today.