Shopping for South Asian clothing has always been an experience filled with excitement, tradition, and joy. Whether it's Eid, your cousin's wedding, or a big celebration on the horizon, it's the perfect excuse to dress up in something beautiful, bold, and extravagant. But for many of us, that excitement comes with a familiar cycle: spending a small fortune on outfits we wear once, only for them to live in our wardrobes forever—or worse, end up in landfill. I've been guilty of it too. That cycle is exactly what sparked the idea for Tejori.